Search visibility is built. Most teams don’t control how.
Why Saltanat Labs exists
We run SEO as a system, not a set of tasks.
B2B SEO work is often fragmented, with unclear goals and disconnected efforts.
We build full visibility programs that bring it together and ensure a consistent brand presence in search.
Meet the founder
Lily Grozeva
Founder
20 years in SEO, 17 in B2B tech.
Built SEO teams and services from scratch across agency and in-house, working across strategy, technical architecture, and growth.
Same pattern every time: visibility exists, but it doesn’t hold together when buyers compare and decide.
Today, I build full SEO and AI search programs that turn visibility into a system buyers can trust.
Fragmented SEO has always been a problem, but AI answers make it a risk. When work is disconnected, brands don’t just lose performance. They show up inconsistently, outdated, or wrong in the exact places where buyers form their first impression.
Who this is for
This is for you if
- You’re investing in SEO, but lack a clear view of what’s working, what’s broken, and what it will take to fix it
- Content, technical, and authority efforts exist, but there’s no clear direction or plan connecting them
- You see traffic, but it’s unclear how it supports pipeline
- Your brand shows up inconsistently across Google and AI answers
- A redesign, rebrand, or migration is approaching
If this is your situation
Start with a focused view of how your brand shows up across search.